Of course, you know about using *headings* to draw attention to web copy, brochures, articles, or documents. But *subheading* can be just as effective in highlighting important points for your readers. In addition, they help make each document easier to read because they break up long blocks of text into easily digestible sections. (Hence my "edible" title. Hmm.)
Subtitles spoil it break
Subtitles are usually seen as a goodwill gesture to your readers, as they are most often used to break up long articles into logical breaks. You can view topic changes or just open the types table. Subtitles about every four paragraphs allow readers to review your article or document and skip sections without losing their minds.
Next time you browse magazines, pay attention to how editors use subtitles in longer articles. Readers are very likely to read large blocks of text, so subtitles break everything down into smaller chunks.
Subtitles have "the power of ideas"
Since subtitles are visible, use them to your advantage! Read your document or article about your main promotional item, then summarize those ideas as a subheading. That way, in seconds, your readers will learn your key points and review the entire copy.
For best results, subtitles *no* should be read as content. To make subheadings compelling, it's important to include promotional or sales elements.
EVALUATION SUB-CHAPTER: "Our story", "50 years in business", "Our department's success".
ENGAGEMENT CHAPTER: "The Five Customers Who Saved Us $10,000", "The Most Creative Solutions In Business", "Let Us Do All The Work For You!"
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BONUS TIP: This type of subtitle is also great for *sales letters* and *offers*. Next time you're writing a long letter, experiment - try looking at it with or without subtitles. You will definitely see the difference!
Subtitle rules on the web!
- http://www.worholicanada.mydns.jp/snapblog/diary/class/20141128_02.htm#wb
- https://sites.lafayette.edu/alleyj/2009/08/27/another-way-to-wordpress/#comment-341494
- http://healthyeating.sunnybrook.ca/2012/10/detox.html?showComment=1624859719313#c3215131241146149928
- https://thesocietypages.org/pubcrim/2015/06/11/teaching-for-change/comment-page-30/#comment-264295
- https://thesocietypages.org/pubcrim/2015/06/11/teaching-for-change/comment-page-30/#comment-264296
- http://saphiraengine-forum.toile-libre.org/viewtopic.php?pid=32152#p32152
- https://algorithmia.com/organizations/mywifiext_local
- https://active.popsugar.com/@mywifiext/profile
- https://experiment.com/users/mlocal
- https://www.justgiving.com/crowdfunding/mywifiext-local
- https://www.blogger.com/profile/11929956285809987476
If you're writing copy to publish online - either via email or a website - it's even more important to use closed captioning! People don't like spending a lot of time reading online - it's eye strain. Subtitles help readers review your main points and quickly grasp your ideas. And when they are looking for specific information, subtitles help them find it faster.
If you're writing an email that's longer than one screen, try adding a subtitle every two or three paragraphs if necessary. It only takes a minute, it helps you organize your information and your readers will love it!
Subtitles add interest add
- http://anes.staff.ipb.ac.id/2012/04/10/minggu-pagi-kampus-ipb/#comment-212160
- https://roscaizquierda.diariolibre.com/2011/10/31/se-como-se-terminar-con-los-problemas/
- https://mirkolopes.sites.umassd.edu/2019/01/28/blog-post-1-introduction/comment-page-7/#comment-639
- https://mirkolopes.sites.umassd.edu/2019/01/28/blog-post-1-introduction/comment-page-7/#comment-638
- https://greasyfork.org/de/scripts/24899-reddit-enhancer/discussions/28054#comment-213993
- http://ubl.xml.org/blog/mywifiextnet
- https://www.getzq.com/2021/06/what-can-i-expect-from-jungle-boys-seeds.html?showComment=1624431096418#c5900020251676068442
- https://myluthernet.luthersem.edu/ICS/Academics/Kairos/2010_Kairos/2014_FA-2010_Kairos-101/Full_Class_Discussion.jnz?portlet=Full_Class_Discussion&screen=PostView&screenType=change&id=70127831-d372-47bb-9b02-94687ace063a&p=2
- https://alumni.hendrix.edu/sslpage.aspx?pid=389&messageid1585=290&dgs1585=3&rid1585=1045&tid1585=151
- https://www.sparkfun.com/news/3911#comment-60d2d075a4174e202d452c53
- https://www.sparkfun.com/users/1685578
- https://www.codecademy.com/profiles/mywifiextlocal
- https://luzdeluna.podspot.de/post/reparaciones-del-podcast-hasta-mediados-de-junio-2016/#comment0
- http://www.letmetalk.info/discussions/the-best-cleaners-the-best-offers.html
- http://www.letmetalk.info/discussions/the-best-cleaners-the-best-offers.html
Even if your document is an attractive white paper as white as white rice, don't be afraid to use the "Summary" subtitle to grab the reader's interest and distract from copying. Remember, you want people to read your masterpiece - especially if it's an official document! Examples: "Good forecast for next quarter", "Management improvement needed" and "Expected sales increase by 30%". So think of a text for your new best friend - whether you're writing an email, web copy, brochure, or report!